Steve Jobs took stage again in a very iPod-focused conference titled, "It's Showtime." After boasting that 450,000 Nike + iPod Sport Kits were sold in under three months, they quickly got down to business.

iPod
• 60 percent brighter
• Increasing the battery life from 4 hours to 6.5 hours of video playback
• New earphones will come standard
• Instant Searching lets you search playlists by letter
• Games have been added to the iTunes store, and will work with all iPods with video. They will all work using the scroll wheel and will cost $4.99 (Zuma, Texas Hold'em, Bejewled)
• 30GB, 7,500 songs, 40 hrs video, $249
• 80GB, 20,000 songs, 100 hrs video, $349

iPod Nano
• Blue, Pink, Green, Silver, and Black
• Aluminum case, similar to the iPod mini, will reduce scratches
• 24 hour battery life
• 2GB model comes in silver only -- $149
• 4GB model comes in every color except black -- $199
• 8GB model comes exclusively in black -- $249
• New smaller packaging
• 40 percent smaller charger
• New lanyard and earbuds
• Check out the new ad here

iPod Shuffle
• Also features an aluminum case
• Built-in clip
• A switch to turn it on/off and a switch to shuffle the songs is on the bottom
• Comes with a very small dock
• Only one model - 1GB, $79
• Comes out in October, you can pre-order it now

iTunes 7
• Free album art for every song you own if you have an iTunes acount
• A new Cover Flow view lets you browse through your songs using the album art. It's like flipping through a stack of CDs
• New icon features a blue musical note rather than a green one
• Adding the entire 2006 NFL season highlights to iTunes -- $1.99 per game or $24.99 for a season pass
• Resolution on every show upgraded to 640x480
• Integrated ipod updater
• Gapless playback
• A new cleaner layout that reorganized the left nav bar
• Films from Disney, Pixar, Touchstone, and Miramax -- over 70 movies -- are now available online today
• New movies will be $12.99, old ones are $9.99

iTV (codename)
• This is a rare sneak peek of a product that will be formally announced in early 2007
• Connects to your TV and allows you to play content over the internet and media on your computer wirelessly
• Built-in power supply
• HDMI port
• Controled with the current Apple remote
• Uses a next-gen front row interface