Archives for June 2013

Social networks have become the place for marketing your concept.

With almost all the social networks being free to join today, people are severely addicted to these platforms by forgetting what they are supposed to do. Of all the advantages that these social networks provide, marketing and promotions happen in full force. It is a win-win situation for the marketers. They get to access these sites for both personal and business use absolutely for free. Through social network marketing, it is easier to gain the exposure beyond our target audience. In the recent times, each and every company has a special team that plans a strategy on social network marketing separately. This is how the social networks have influenced people of all ages.
Seeing such a development in marketing their concept, many social networks meant just for marketing and promotional products are coming up. TalkMoola, Friendswin and Yuwie are few of the focused social networks. It is also known that the targeted advertising always pays off but considering the cost-effectiveness of social networks, advertising on these platforms seems to take the concept somehow to the other side. The organizations somehow involve the audience as a part of their advertising campaign which is one of the essentials for a successful campaign.
The social marketer of today needs to have a fair knowledge on how to efficiently use these social networks to convey the message intended for the audience. A well analyzed and strategically strong campaign on the social networks will be fruitful in many ways to the company. Also, the social marketers have the privilege to bong with like-minded people which is a huge advantage of these social networking sites. Added to this, budding marketers would always have the freedom to voice out their individual concepts. By creating pages and profiles for your company and by constantly updating it along with the interaction with people will create the desired impact.

Why social networking is not so bad after all?

Social Networking has stormed the World Wide Web by leaps and bounds. One fine day we were sending emails and the next day, thanks to the social network evolution, we are hooked to sites which help us connect to others and chat alongside. The next big thing after the introduction of the internet has undoubtedly got to be social networking. It has changed the very way we communicate with each other and the rest of the world. Although there has always been a debate on whether social networking has changed our lives for the better or for worse, on the whole everyone agrees that there have been several advantages rather than the other way round. Every day it’s becoming more and more apparent that the entire world is one big community where interdependence among countries has become a matter of high significance. Uploading personal details, our interests and hobbies along lots of our photos is one way looking at the whole point behind social networking.
The other way of looking at this would be; enlarging your social circles not just for the sake of knowing more people. It is more for the sake of knowing more people to achieve a common goal. For example, if you are an environmental activist and you are up to organizing some kind of an event in your locality and you are looking to invite people from other neighbourhoods as well in order to spread the awareness beyond your neighbourhood. There are so many other advantages you may derive, these include; getting to know the latest news since the news and print media too have begun to use these social networking sites. If that’s the case with keeping in touch with current affairs, the educational aspect is taken care by the task of giving out information that needs to be passed around to students in a university (it is far easier to pass on information through these sites rather than via email). Or if you are a budding photographer or just want your opinions to be heard then social networking is definitely the way to go.
Summing them up, social networking has had its impact on every possible walk of our life and it is time we set the ill effects aside and appreciate the revolution.